https://www.thereseowusu.com/marscasestudy daily 0.75 2019-11-21 https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567751094522-CG5O9CVYHG541RNIUQLB/Engage_Final.jpg MaRS Entrepreneur's Toolkit https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567663951764-Z5EWEKMPYSKY0TI8MIED/Personas_MaRS.jpg MaRS Entrepreneur's Toolkit https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567751112504-6JU5543BSG6WQKGLKYSB/Chat_Final.jpg MaRS Entrepreneur's Toolkit https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567689326064-GOLYI4Q251KPCUY8PR0Q/Group.jpg MaRS Entrepreneur's Toolkit Zen voting after our Crazy 8’s rapid prototyping. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567694048093-QJ34Z8UOEV46EQHDICDO/Ideate.jpg MaRS Entrepreneur's Toolkit https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567695350685-2U8FPMWC5R6H6VXDIATK/Mars+Sprint.jpg MaRS Entrepreneur's Toolkit Crowd sourced design concepts/guidelines from our MaRS design sprint. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1568122072163-LFM3RZP7J0QBZVHU333F/ToolKits_Final_v02.jpg MaRS Entrepreneur's Toolkit https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1568122100973-PI6CNKA6522BIZAWNOMP/Home_Final_v02.jpg MaRS Entrepreneur's Toolkit https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567666173384-BMFQ3Y6ARS5H2ASRX982/Personas.jpg MaRS Entrepreneur's Toolkit - I led… Getting feedback from the team on the personas. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567756488073-40SOZ3H04P57TPQEWN9G/Usability+Testing.jpg MaRS Entrepreneur's Toolkit Participant interacting with the chatbot MVP during a usability test session https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567783307532-0W2DSHSMATEM3R0NQ0N3/background%2525252Bimage.jpg MaRS Entrepreneur's Toolkit - Website Redesign: MaRS Entrepreneur’s Toolkit Our 3 person UX Capstone team worked with MaRS’ Business Acceleration Program to redesign the Entrepreneur’s Toolkit, an online collection of resources. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567783726388-Y6VEK8VI29L0YWQLSSY5/Approach.jpg MaRS Entrepreneur's Toolkit https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567664709203-P2KIR3BR12PRBDEV2VCJ/TOwusu_UXRPortfolio%2B%25287%2529.jpg MaRS Entrepreneur's Toolkit https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567700544449-HOHP18VRHU3OD1UXFV0P/Prototypes.jpg MaRS Entrepreneur's Toolkit Once we developed a high-fidelity prototype, we conducted summative usability testing with users and held two design review sessions with our stakeholders. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567662905325-C65PC0WV52NT3KGD6EFH/Insight+Statments_MARS.jpg MaRS Entrepreneur's Toolkit https://www.thereseowusu.com/about daily 0.75 2020-12-14 https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567761526666-VTVA1UZPYMSA9YK1C13K/IMG_20181215_165712.jpg About Me - Learn more about me! At my favorite place for brownies! https://www.thereseowusu.com/home daily 1.0 2023-07-07 https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567619330778-BGG2EJWNEYRAD52KO4HS/Group+5.jpg Therese Owusu | UX Researcher https://www.thereseowusu.com/contact daily 0.75 2019-09-06 https://www.thereseowusu.com/portfolio daily 0.75 2020-01-29 https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567758520816-OFU1R0N6XHJHGBQL9G38/Portfolio+Image.png My Portfolio - Hear some UX projects I’ve worked on! https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1568062520104-7ANQDDH7XSQ4M178YQSY/Screen+Shot+2019-09-08+at+9.10.01+PM.png My Portfolio - Member Services Audit: Parkdale Centre for Innovation I conducted a member services audit for the Parkdale Centre for Innovation to find ways to improve services. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1574269593821-B3JY1V8ESGTQPOMR0RTM/GN_Mockup.png My Portfolio - Hackathon: Elevate Tech As part of the “FinTech for Good Challenge,” my 6-person team developed an online platform that uses blockchain technology to create more transparency in crowdfunding. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567758229624-8V1RNXIVLAU1U5QDOHEX/background%252Bimage.jpg My Portfolio - Website Redesign: MaRS Entrepreneur’s Toolkit My UX capstone team worked with MaRS to redesign an online collection of entrepreneur resources. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1575845850212-TOUCDEUQANHRW8WBS9OY/Career+Centre+Experience+Map_V02.png My Portfolio - Experience Map: Career Centre My 5 person team created an experience map to help the University of Toronto Career Centre discover opportunities to enhance student users’ experience with career services. https://www.thereseowusu.com/parkdaleaudit daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1569643125998-FE1MF067LVPZF8UNABQ1/CommunityCom.jpg Member Services Audit: Parkdale Centre for Innovation https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1568037603873-92STKCE1V69LRYPINP5Q/Screen+Shot+2019-09-08+at+9.10.01+PM.png Member Services Audit: Parkdale Centre for Innovation - Member Services Audit: Parkdale Centre Parkdale Centre for Innovation (PCI) is a Not-for-profit Incubator focused on Inclusion & Equity. As the UXR, I planned and executed an audit to identify ways we could improve member services. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1569643150072-2N9CGXBHAUSZUWMUTQ3H/Curriculum.jpg Member Services Audit: Parkdale Centre for Innovation https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1569643410640-ZEOS03YRTAN7ZYAV9DNA/intro+space.jpg Member Services Audit: Parkdale Centre for Innovation https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1568035007934-WI5VCLL7TAGCX3MDS5BH/TOwusu_UXRPortfolio%2B%252811%2529.jpg Member Services Audit: Parkdale Centre for Innovation https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1568001391084-C2248FVNCLRTUJGLNO0U/Approach_Parkdale.jpg Member Services Audit: Parkdale Centre for Innovation https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1569639733495-36GGUAORGX5H99M4R4KZ/MemberInsights.jpg Member Services Audit: Parkdale Centre for Innovation https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1569640750475-HDCDDEI2EA261JQJS4PY/Screen+Shot+2019-09-27+at+11.18.24+PM.png Member Services Audit: Parkdale Centre for Innovation ✓Community - Members felt the programs provided a framework to develop their ideas, a communal space to refine their business, and access to new resources. - Flexibility - Members working full-time appreciated that the programs were part-time but wanted longer space operating hours due to their schedule constraints. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1569643110376-QM1XSSZDVFXW6LIOC5X3/MemberCom.jpg Member Services Audit: Parkdale Centre for Innovation https://www.thereseowusu.com/experiencemapping daily 0.75 2019-12-13 https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1575843993183-S6XZGBV0XXDR0TXII9TY/Screen+Shot+2019-12-08+at+5.23.25+PM.png Experience Mapping: University of Toronto Career Centre Our group conducting affinity mapping to analyze data collected from user research activities. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1575842083973-GCCAN4PCL6Y8O748JT78/Career%2BCentre%2BExperience%2BMap.jpg Experience Mapping: University of Toronto Career Centre - Experience Map: University of Toronto Career Centre My 5 person team of graduate students created an experience map to help the University of Toronto Career Centre discover opportunities to enhance student users’ experience of using career services as well as better align their goals to students’ needs. https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1575843206062-YQR8XPCV2VGJFAH6D2JP/Career+Centre+Experience+Map.jpg Experience Mapping: University of Toronto Career Centre https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1575842973158-DWHQPQZMPOVMIY37WPKR/Approach_Experience+Map.jpg Experience Mapping: University of Toronto Career Centre https://www.thereseowusu.com/marketingportfolio daily 0.75 2020-01-31 https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580444452775-FF4O6Z6G0V2SERMX5T1X/Screen+Shot+2020-01-30+at+11.18.44+PM.png My Marketing Portfolio - Tech Teahouse Social Media https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580444396070-XQ4NGOICQ5EMRITMEOD4/screencapture-medium-p-3da9f81deeea-edit-2020-01-30-23_15_19.png My Marketing Portfolio - Blog Post - Stock Photos Resources https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580443992506-NV7KYEJW6GKIVB5HU8JM/screencapture-thereseowusu-wordpress-2014-11-08-10k-coffees-week-fashion-informational-interviews-2020-01-30-22_51_25+%281%29.png My Marketing Portfolio - Blog Post - Informational Interviews and 10K Coffees https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580444090221-Q81R3CRS24M9IH67GEZG/screencapture-thereseowusu-wordpress-2014-11-10-film-pif2014-songs-from-the-forest-2020-01-30-23_13_55.png My Marketing Portfolio - Blog Post - Planet In Focus Documentary Review https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1567758520816-OFU1R0N6XHJHGBQL9G38/Portfolio+Image.png My Marketing Portfolio - Hear some UX projects I’ve worked on! https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580444711736-98RO3A2S3Y24OUZY5MO3/4-fave-nigerian-designers.jpg My Marketing Portfolio - Style Blog Design Card https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580444714119-7FWKVHXT00GIKQRTBIMG/ankara-inspiration_week-1_nov-4-copy.jpg My Marketing Portfolio - Style Blog Design Card https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580444723243-ASI2HJH2U5OB342RTA2X/stella-jean-kids-collection.jpg My Marketing Portfolio - Style Blog Design Card https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580445266467-M1BU3GTLW4LC5YUP89EQ/screencapture-techteahouse-2020-01-30-23_33_00.png My Marketing Portfolio - Tech Teahouse Website https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580445497323-9JSR1JZDAM5N7UK38V9Q/Copy+of+Sponsorship+Deck+Master.jpg My Marketing Portfolio - Tech Teahouse Sponsorship Deck https://images.squarespace-cdn.com/content/v1/5d6fefb7c0251500010b7cf9/1580446000410-29R55TODW5JAUVHD9ANV/Landing+Page+Version+4+%281%29.png My Marketing Portfolio - Landing Page Copy - Mbele (In Progress)